Dec 14, 2023 2:18:40 GMT -5
Keyword cannibalization is seen in three ways in advertising campaigns. We can group these as keyword conflict, geographical conflict and SEO-PPC conflict. These conflicts can negatively affect the performance of your advertising campaigns and cause your advertising budgets to be spent in vain or inefficiently. Keyword Conflict Keyword overlap means when two or more of your ads target the same keyword. In many cases, you may have an ad group targeting multiple keywords, and one of them unintentionally conflicts with a keyword in another ad group. Often one ad will rank higher than the other, and it may not be the ad you want to show the most.
Therefore, you need to make sure you organize your ad groups carefully. Geographic Conflict In PPC campaigns, you bid on geographic areas, not just keywords, and unfortunately, overlapping Country Email List geographic areas can also lead to keyword cannibalization. For example, if one of your ads targets one city and the other targets the entire country for that city, without excluding that city, you'll have two ads targeting the same city. In another scenario, you may be running PPC ads for two stores with overlapping diameters in the same area.
Either way, you unnecessarily bloat the ad auction with your own ads. And the winning ad might not even be the one you most want to run. PPC-SEO Conflict Your ad traffic may conflict with organic traffic. Organic traffic refers to visits to your website for which you have not paid. Therefore, if a query search on Google directs the visitor to your web page, this is considered organic traffic. You can increase your organic traffic with search engine optimization (SEO) strategies. If you are already ranking high on search engine results pages (SERPs), spending on PPC ads may reduce your return and even result in budget losses. If you are already in the search results and still get ads, it will cause a decrease in your total revenues. It is also worth knowing that some users still prefer to click on organic results rather than sponsored results.
Therefore, you need to make sure you organize your ad groups carefully. Geographic Conflict In PPC campaigns, you bid on geographic areas, not just keywords, and unfortunately, overlapping Country Email List geographic areas can also lead to keyword cannibalization. For example, if one of your ads targets one city and the other targets the entire country for that city, without excluding that city, you'll have two ads targeting the same city. In another scenario, you may be running PPC ads for two stores with overlapping diameters in the same area.
Either way, you unnecessarily bloat the ad auction with your own ads. And the winning ad might not even be the one you most want to run. PPC-SEO Conflict Your ad traffic may conflict with organic traffic. Organic traffic refers to visits to your website for which you have not paid. Therefore, if a query search on Google directs the visitor to your web page, this is considered organic traffic. You can increase your organic traffic with search engine optimization (SEO) strategies. If you are already ranking high on search engine results pages (SERPs), spending on PPC ads may reduce your return and even result in budget losses. If you are already in the search results and still get ads, it will cause a decrease in your total revenues. It is also worth knowing that some users still prefer to click on organic results rather than sponsored results.
