Dec 14, 2023 2:16:59 GMT -5
If you optimize your content for similar queries, after a while your website will be affected by the problem called Keyword Cannibalization in the literature. In the simplest terms, Keyword Cannibalization; It is a situation where your pages get ahead of each other on Google, and therefore your rankings are worse than they should be. Especially as your site grows, there's a good chance your content will start competing with each other. At this point, let's take a look at what exactly keyword cannibalization is, why it can be harmful for SEO, how you can identify this problem and how you can optimize it.
What is Keyword Cannibalization? Keyword Cannibalization is an SEO problem, usually content-related, that causes the content on your site to rank for the same search query in Google search Buy Bulk SMS Service results and decrease (eat) each other's rankings. If you optimize your content for similar search queries, you prevent each other from getting better rankings. For certain queries, Google shows only 1 or 2 results with the same domain name in the search results. If you have a website with high authority (seed source), this result can be up to 3. What Does Keyword Cannibalization Mean in Advertising Campaigns? Keyword cannibalization in PPC advertising is when you have two or more campaigns targeting the same search query.
In other words, you have multiple ads competing for the same keyword. Google and other search engines automatically show the ad they deem most relevant based on the ad rank. Ad rank is calculated by multiplying the maximum cost-per-click (CPC) bid by the ad quality score (ad rank = max CPC bid x quality score). When you have two or more separate ads competing for the same keyword, this will split your results. Your click-through rates (CTR), links, and content are split across multiple ads. In this context, if the purpose behind more than one advertisement is the same (to direct potential customers to a specific landing page, etc.), this will cause the keyword cannibalization problem in your advertising campaign. If you run different ads that share a keyword but have different goals, this won't be considered the same issue.
What is Keyword Cannibalization? Keyword Cannibalization is an SEO problem, usually content-related, that causes the content on your site to rank for the same search query in Google search Buy Bulk SMS Service results and decrease (eat) each other's rankings. If you optimize your content for similar search queries, you prevent each other from getting better rankings. For certain queries, Google shows only 1 or 2 results with the same domain name in the search results. If you have a website with high authority (seed source), this result can be up to 3. What Does Keyword Cannibalization Mean in Advertising Campaigns? Keyword cannibalization in PPC advertising is when you have two or more campaigns targeting the same search query.
In other words, you have multiple ads competing for the same keyword. Google and other search engines automatically show the ad they deem most relevant based on the ad rank. Ad rank is calculated by multiplying the maximum cost-per-click (CPC) bid by the ad quality score (ad rank = max CPC bid x quality score). When you have two or more separate ads competing for the same keyword, this will split your results. Your click-through rates (CTR), links, and content are split across multiple ads. In this context, if the purpose behind more than one advertisement is the same (to direct potential customers to a specific landing page, etc.), this will cause the keyword cannibalization problem in your advertising campaign. If you run different ads that share a keyword but have different goals, this won't be considered the same issue.
